Sama Baby Blog

Two young entrepreneurial sisters making a difference with a fashion forward organic cotton baby clothing!

The Day in the Life of a Children’s Fashion Designer – and no, not like Paris Hilton Style! October 28, 2009

You may think that the way I design may be similar to this:


Paris Hilton and Little Child!

But.. I don’t. I dont create miniature versions of adult clothing… which is the misconception – Sama Baby is a playful, childish line with a beautiful inspiration from India!

So, as a designer of a children’s clothing line – I have been looking at the trends of which moms buy products. Sometimes I even ask moms in airports, boutiques, grocery stores – why did you put that on your child? (of course, in an inquisitive manner, not insulting!) What is it about that garment that makes your child comfortable, and what is your favorite silhouette?  Now, I know that may be weird to you – but who knows – you might be sitting next to me on a plane with your cute little one, and I might ask you these same questions.

I have figured out a few things that moms focus on. If you have any other suggestions, please comment because I will incorporate it into my next collection.  Every mom’s voice counts when it comes to Sama Baby!

  1. Accessibility – how easily can I slip this on and off my child?
  2. Comfort – how comfortable is my child in this? Does this make them itch? Are they allergic?
  3. Size – does this fit my child well? Too well? Too loose?
  4. Warmth – will this garment keep my child at the right temperature – keep them warm when needed or, keep them cool when needed?
  5. Price – is this a good price for the quality I am getting?
  6. Design – is this designed with good materials? Is it beautiful? How will my child look in this garment?

So, these are the top six pointers I use when designing a collection. Every single garment I create, I use these points to figure out how to create something that is beautiful, well-priced, comfortable, and easy access.


Sama Baby at ENK NYC! August 27, 2009


ENK is the children’s industry main trade show – the show to be at when you are a clothing line.  It is where hundreds of buyers come, including Barney’s, Saks, Neimans, and much more. For us it was such a success – it was our first time doing the show, and people just LOVED our items – and of course, our pricepoint. In today’s economy – people are looking at every single dollar they spend – not just as a consumer, but as a buyer of a boutique.  They know that moms are looking for a good product – fairly priced, beautifully designed adorably soft.  And of course, the moms that are organic minded, and focus on organic cotton clothing – love our line – since we price everything reasonably against any other normal conventional line in a boutique!

Building a brand in a small space can be tough, 5 X 5….but when you give two greenista fashionistas a chance – -this is what it looked like!


A beautiful video with our lovely Sama Mama’s in their amazing a fashion items from Sama Baby, a wonderful hand-made grid – made by none other than the Sama Mama team, and of course our beautiful baby clothes hanging.  We of course featured our great top press from Vanity Fair!


Doing the show was great – we learned so much from everyone around, and got to really connect with a lot of other owners – and meet some of the coolest female entrepreneurs.

I would love it if everyone did this exercise. If you had to fit your entire personality, drive, or ideas into a 5 X 5 space – what would it look like? What would you highlight about yourself? What would you focus on as your self?