Sama Baby Blog

Two young entrepreneurial sisters making a difference with a fashion forward organic cotton baby clothing!

H&M – Organic Cotton News for Moms! October 1, 2010

Hello Ladies! So, you may have heard European retailer H&M has made a push into the organic cotton world. Of course, it’s always great to hear organic cotton being used instead of that icky chemical filled stuff! Here are some details:

H&M has confirmed that by 2020, it will source only ‘sustainable’ cotton, most of it as part of the company’s involvement in the Better Cotton Initiative, writes Tone Skårdal Tobiasson in Copenhagen.

Addressing more than 150 delegates at the recent NICE (Nordic Initiative Clean & Ethical) Fashion’s fall conference in Copenhagen, Catarina Midby, Head of Fashion Communications, H&M, updated delegates on the company’s development of its ‘restricted chemicals list’ and its five-year organic cotton-plan which she confirmed was ahead of schedule; with an original pledge to source 15,000 tons of organic cotton by 2013, the company hit the 8,500 tons mark by the end of  2009.

Organic cotton production does not simply mean replacing synthetic fertilizers and pesticides with organic ones. Organic cultivation methods are based more on knowledge of agronomic processes than input-based conventional production is. This process takes time because farms need to complete a two-year conversion period to change their production system from conventional to organic. An essential element of organic production is the careful selection of varieties adapted to local conditions in terms of climate, soil and robustness to pests and diseases.

Welcome to the fabulous world of organic cotton H&M! 🙂

To shop our line of organic baby and children’s clothing visit: www.samababy.com

Balance, Serenity, Fashion, SAMA

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