Sama Baby Blog

Two young entrepreneurial sisters making a difference with a fashion forward organic cotton baby clothing!

Sama Baby at ENK NYC! August 27, 2009


ENK is the children’s industry main trade show – the show to be at when you are a clothing line.  It is where hundreds of buyers come, including Barney’s, Saks, Neimans, and much more. For us it was such a success – it was our first time doing the show, and people just LOVED our items – and of course, our pricepoint. In today’s economy – people are looking at every single dollar they spend – not just as a consumer, but as a buyer of a boutique.  They know that moms are looking for a good product – fairly priced, beautifully designed adorably soft.  And of course, the moms that are organic minded, and focus on organic cotton clothing – love our line – since we price everything reasonably against any other normal conventional line in a boutique!

Building a brand in a small space can be tough, 5 X 5….but when you give two greenista fashionistas a chance – -this is what it looked like!


A beautiful video with our lovely Sama Mama’s in their amazing a fashion items from Sama Baby, a wonderful hand-made grid – made by none other than the Sama Mama team, and of course our beautiful baby clothes hanging.  We of course featured our great top press from Vanity Fair!


Doing the show was great – we learned so much from everyone around, and got to really connect with a lot of other owners – and meet some of the coolest female entrepreneurs.

I would love it if everyone did this exercise. If you had to fit your entire personality, drive, or ideas into a 5 X 5 space – what would it look like? What would you highlight about yourself? What would you focus on as your self?


Whole Foods Chelsea features Sama Baby! August 26, 2009

We were very excited to stop by Whole Foods Chelsea to see our items hanging beautifully and displayed nicely!

Whole Foods Chelsea is on 27th St and 7th Avenue in the Heart of Chelsea! It is also right next to where both CEO and VP of Sama Baby took classes – the Fashion Institute of Technology!

Whole Foods is such a great store – as the Whole Body of this store is separate than the Whole Foods itself in this area – this store has so many beautiful items, and great choices for every mom that wants to go organic!



Gigi Chang, CEO of Plum Organics! August 25, 2009

If there is anything that females should support – it is other females.

At Sama Baby Organics we believe that babies should be clothed in soft, luxurious, organic cotton – designed beautifully, and affordable.  Organic Cotton is not a trend, it is something that will be staying for a long time in today’s market. Moms want natural, moms want organic, moms are creating an awareness about this movement.


We had no idea that sitting down with other female entrepreneurs – we could meet like-minded, interested women, that have the same drive and mission that we do at Sama Baby!  To find hard working, compassionate, innovative women that are entrepreneurial in spirit, than why not partner together?

That’s why Sama Baby had lunch at Fig & Olive to discuss with Founder and CEO, Gigi Chang, of Plum Organics to discuss possible ways we can partner to promote healthy living inside and out for babies all over the world.


We loved meeting with Gigi. She had vision, drive, and most of all passion for her business. She believes that developing the taste palette fo your child is so important.

At Plum Organics, they  believe that introducing babies to real food with interesting, flavorful tastes and textures as early as possible create a foundation for a life time of healthy eating. Our foods are cooked just the right amount as compared to other processing methods used by conventional jarred baby food that expose foods to high temperatures and lengthy cooking times.

Overcooking food results in less texture and flavor which is evident in its appearance. The natural nutrients are also lost through this process. Research has shown that eating a variety of healthy foods and minimizing the intake of processed foods with additives and preservatives can help avoid health concerns later in life such as allergies, obesity and early onset diabetes.

They have a belief that by exposing our babies to real food at an early age, their palates are conditioned to accept and appreciate real foods with flavor, variety and healthful benefits. We believe this will encourage your growing child to experiment with new and exotic tastes for years to come.

I absolutely loved this philosophy.  As a cook, I truly believe in the mission of Plum Organics – provide nutritious foods, organic, and simple, but full of health, life, and vitality!  It’s also great to talk with someone else who is also in Whole Foods too!

More to come on this. Watch as Sama Baby and Plum Organics find ways to partner – as we promote healthy babies inside and out!


-Neha Gupta


Take A Walk Inside the VANITY FAIR office… August 24, 2009

Hello Everyone!

On our trip in NYC – I was so excited to walk into the Conde Nast building.  It was very similiar to the lobby of the Devil Wears Prada… as I have watched the movie repeatedly over 100 times – and probably can recite it to you..

DSC06889Beautiful outfits, wonderful summer dresses, expensive handbags, and great little flats that coordinated all the way down to a pair of earrings. Fashion in NYC is absolutely unbelievable, and as I was walking into the VANITY FAIR office, I saw every type.  The place has SUCH high security – that your day pass will change color by the end of the day when you walk out – so that you can’t come in the next day – now talk about high tech!

Alexis Bryan Morgan, Assistant Fashion Editor of VANITY FAIR was there to greet Shivani and I – as we met with her in the headquarters.  She was bubbly, excited, and loved our line.  She really loved the fact that we were family run, kept our company with high integrity even while growing exponentially.

Of course – we would never leave without gifting her cute items….
We gifted her with our new pink halter dress – at

and some yummy elephant accessories in pink –

It was wonderful to meet her and share our story about Sama Baby – and our passion for organic cotton, green, and natural products for babies!


-Neha and Shivani


Giggle, Giggle, Giggle and Kelly Rutherford! August 21, 2009

Shivani and I visited the Giggle store in NYC – and ran into KELLY RUTHERFORD from Gossip Girl!

As we were walking in, she was walking out -and of course I just froze and stood there.. it was quite hilarious.

Here is a picture of Shivani under the Giggle sign…. one of her favorite stores to purchase baby items – great service, great choices.. we are hoping to get picked up by this store! If you have one near you, ask them about Sama Baby – tell them to write it down and tell the manager! It would be great to see what a grassroots effect would do!  They are def. interested in carrying us – as they have talked with us over the past year – and love our mission, story, and line!


and if you look closely in this picture – the woman in all black, and black leggings is Kelly Rutherford – she looks amazing in person! She loves to shop at Giggle- as you can see by the big shopping bag she is carrying!


I can’t believe I have literally run into the entire team at Gossip Girl in NYC – they are all so beautiful in person!

Anyways – just thought I would share you that fun tid bit!


Did someone say Cookie? August 20, 2009

We absolutely love Cookie Magazine – the photography is designed beautifully, and people love the fact that it is so fashion forward, and has great celebrities on it.

We were invited to visit the Cookie Magazine headquarters in NYC and meet with their fashion team – as they loved Sama Baby and our affordable new denim line. Cookie loved how beautiful our items are – and were happy to meet the two sisters that made this company out of their own home!

We loved their offices – beautifully designed lobby and happy employees! Cookie magazine is a great resource as well!




Reading Up on the Industry August 19, 2009

DSC06959As most people do – we read up on what is going on in our industry – what are moms thinking about, talking about, reading about!?

Well Kiwi Magazine is a great place to get a lot of great resources – people love reading about ways to green their home, how to gear up for another back to school August, and what is fashionable!


Here we are at a yummy little French Bakery – eating our fine herbes omelettes and wonderful hot chocolate – reading up on Kiwi Magazine. The childrens industry is such a happy place – and its great that we are in an industry where people are out to help nurture healthy happy babies – as we like to do at Sama Baby. Sama Baby is an organic cotton line that focuses on this as its sole mission – and providing great service and design!