Sama Baby Blog

Two young entrepreneurial sisters making a difference with a fashion forward organic cotton baby clothing!

Editors Showcase – Modern Moms – New York City March 25, 2009

The event that links top brands to reach the audience of Modern Moms!

The event that links top brands to reach the audience of Modern Moms!

Hi Everyone,

Neha here again! After returning from a long trip from India and then a quick trip to California, we headed out to NYC for the Editors Showcase. It was a great and successful trip!

New York was quite a city – I was very nervous about going back, since I loved it so much, but it was really going at such a speed – I was shocked at how fast I used to be going at.

As for the Editors Showcase – I found the best garment rack on the planet. For anyone that ever needs a garment rack or goes to a trade show and needs a great garment rack – go to Bed Bath and Beyond – and get the commercial Garment rack 59.99. It was amazing.. considering that at Expo West the Target rack fell over a few times, and was a bit of a hazard.

The event was wonderful – we were the only organic cotton children’s clothing line at the event, and people loved our new designs for fall and our cute dresses for Spring. People were excited that our prices were reasonable, that our story was unique, and that we were so young!

One of my favorite meetings was with Polly at O Magazine – she was so excited to hear about our story, and female entrepreneurs in today’s economy. I also met with some great editors from Parents, Time Out NY, Kiwi, Today show and!

I am super excited that we met with so many great editors who were interested in our line, and who we are as a team – and esp. excited about our new denim line! We hope to get quite a few features for April since it is the month for Earth Day!

Here is some further information from Editor Showcase’s Website:

As a brand manager, each day you are faced with the overriding question of how to break through clutter and get the attention of editors, reporters, producers, bloggers, and beyond. And you ponder how, through it all, you will be able to make just the right connection that earns your brand a moment in the spotlight and a seat at the table with your target audience: modern moms.

Editor Showcase brings you and your brand front and center with the influential media that most moms consult before making their purchasing decisions. No phone calls. No pitching. No unsolicited emails. Just you, and more than 100 editors looking to learn more about the products/services that would be of interest to their readers. Better yet, you accomplish in just a few hours of pretty serious networking what would normally take months of legwork and sleepless nights to achieve.


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